Make (registration) A trade mark, (in English trademark), any symbol is legally registered to uniquely identify one or more commercial products or services. Is usually shown in abbreviated form with or icons, although this is not indicative of trademark registration with the competent authority. The symbol of a trademark can be a word or phrase, a picture or design, and use it to identify a product or service is only allowed to the person or entity that made the registration of the trademark or it is duly authorized by the person registered. A trademark identifies the graphic identity / physical / operational products and / or service. Includes graphic-visual elements that differentiate themselves from their competitors article, giving a certain identity in the commercial sector. It is also a registered identity, protected by the relevant laws can be used exclusively.In the pharmaceutical industry, the brand is called brand name, as it is the name that identifies the product of a particular drug company. The brand name is very different from the name of the active drug in which case it is called generic or proprietary name (INN). Some labs generic industry trade name used as the name of “active” by the name of his laboratory.
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